qantas feels like home brand campaign

Qantas has a long, rich history of bringing Australians from all around the world home to the people and places they love. 

This film tells the real stories of five Qantas passengers and their journey home to Australia, being welcomed at the airport by loved ones.

Seeing the Qantas red tail at an airport, or stepping on board a Qantas aircraft, makes Australians feel like they're halfway home already.  That's the spirit we wanted to capture.

This campaign launched on 7 November 2014 and has appeared on TV, cinema, outdoor cinema, print, outdoor, in-terminal and across various digital platforms. 

 

launch film

TVCS

 

Welcome Home Alice

 

 

Welcome Home Charlotte

 

   

 

Welcome Home Melinda

 

 

Welcome Home Matt

outdoor

  Alice has lived and worked in London for three years and returns home to her mum and sister after a long time apart.

 

Alice has lived and worked in London for three years and returns home to her mum and sister after a long time apart.

   Melinda, who lives in Hong Kong but grew up in Sydney, returns home to show off her beautiful baby to her family.

 

 Melinda, who lives in Hong Kong but grew up in Sydney, returns home to show off her beautiful baby to her family.

Young Charlotte has been holidaying with her grandparents in LA. Even though she loves feeling grown up travelling on her own, she loves coming home to be with her parents.  

Young Charlotte has been holidaying with her grandparents in LA. Even though she loves feeling grown up travelling on her own, she loves coming home to be with her parents.  

 Matt, who works long shifts in a West Australian mine, returns to his young family rushing to greet him.

 Matt, who works long shifts in a West Australian mine, returns to his young family rushing to greet him.

 Backpacker Jacob is a chef from WA and has been backpacking through Chile for several months. He misses his mum’s good  home cooking and is intrigued to see his younger brother’s new beard. 

 Backpacker Jacob is a chef from WA and has been backpacking through Chile for several months. He misses his mum’s good  home cooking and is intrigued to see his younger brother’s new beard.